Hello Friends, This blog is my response to the assignment assigned to us by our Prof. Dr.DilipSir for MA Semester 3 in Paper of Cultural Studies and my topic is Chetan Bhagat and his market. So, read, understand and enjoy. Happy Learning! Five things about Product Marketing you can learn from Chetan Bhagat As a product marketer specialising in content, I’ve always found it irksome to explain to people just how difficult my craft is, and how much time it takes to do it well. Building a brand isn’t easy; it takes a lot of effort, planning, strategy & execution, and involves as much editing out as it involved creating more. And even then, one misplaced word or misguided blog post can turn around and bite you. But there is one gentleman (or a brand, however you choose to see him) who has consistently been so good at product marketing, that it would be a shame not to try to learn from him. Chetan Bhagat has been so good at selling books that several of our more established, critically